SEO Services in Southampton

Google’s Changes

Google has become more ruthless than ever when it comes to organically ranking websites in the search engines. The ‘Panda’ and ‘Penguin’ algorithm changes have culled many previously high performing websites as a result of poor quality content and a lack of strategic response to Google’s demanding changes.

Websites with duplicate or generic content, that are poor in design and cumbersome in usability are being quickly knocked off the first page of Google and replaced with more user friendly websites which have been optimised properly in line with Google’s latest requirements.

Download Google’s Search Engine Optimisation Starter Guide

Google Analytics

Measuring your website’s performance is crucial if you are to understand how to achieve success online. Fortunately, the best thing about the Internet is that you can track absolutely everything! Google Analytics offers real-time reporting so that you are able to measure activity as it happens and see the immediate effects of your online marketing strategies.

Content

Google Analytics provides you with a fantastic opportunity to see exactly how visitors use your website, why they like it, or perhaps more importantly, why they don’t! You can use Goal Funnels or Flow Visualisation to understand how users navigate through your website, where they land, where they exit.

Engagement

In-Page Analytics offers a complete insight into how visitors navigate through every single page of your website so that you are able to visually analyse your content. This provides a true depiction of the strengths and weaknesses of your website’s navigation so you can make the right adjustments.

Conversion Reporting

Improve your online conversions with Multi-Channel Funnels so that you can measure the impact of all of your Internet Marketing initiatives such as search, e-marketing, social, Adwords and much more. This way you can see exactly which channels actually earn you money and which don’t. This way you can achieve the right balance when planning your Internet Marketing Strategy.

E-Commerce Reporting

E-Commerce Reporting can help improve conversions and win more online sales by tracking particular  campaigns and keywords. This way you can make the right adjustments to your shopping basket and online ordering process so as to increase sales, encourage repeat business and gain customer loyalty.

Social Reporting

Social Reports measure the impact Social Media Marketing has on your overall SEO strategy. Discover what visitors are actually sharing and where they are sharing it; see which particular Social Media platforms are really working and which ones aren’t. Identify what type of content is working in Social Networks and see how you can further improve conversions!

Mobile Reporting

Mobile Analytics show how Smartphones, Pads and other web-enabled devices impact your website. Discover which devices are producing the most traffic to your site so you can present your brand in the best format. You can even see where your mobile traffic comes from geographically via location statistics and measure the performance of your apps.

How Can We Help

• Set up Google Analytics and train you to use and understand them
• Create and send daily, weekly and monthly Google Analytics reports
• Build custom reports to define specific information you need
• Highlight key areas of improvement for your Internet Marketing
• Measure your site’s performance through a series of meaningful KPIs