Email Marketing

The very first thing we do is build an acquisition strategy in order to drive engagement. We need to know your business objectives, who your target audience is and how they interact with your brand.

The most effective email marketing campaigns comprise of beautiful designs which captivate the target audience, capture their imagination and succinctly communicate your value proposition.

We monitor open rates so that we can quickly respond to customers showing an interest in the e-shot. Bench marking against average unique open rates in similar industries also helps us measure the success of the campaign.

We build a specific database to ensure you’re sending targeted communications not just ‘batch and blast’ messages. This can also help with personalisation to increase conversions.

Before sending any e-shot, testing the campaign is essential. With so many Smartphone users, we ensure that the e-shot is perfectly optimised for all types of devices including pads and mobiles.

It is essential to measure every campaign to make informed decisions as to how to improve and develop the strategy. We use comprehensive reporting to analyse open rates, unique clicks, soft and hard bounces and much more.

Once we have a refined email database segregated into new and existing customers, we upload the complete list into the email marketing dashboard ready to send targeted e-shots.

Once the database has been completely uploaded, the design has been refined and the campaign has been fully tested on all types of devices; we are ready to launch the campaign and send emails.

Ultimately the success of any e-marketing campaign is measured by the number of enquiries you receive as well as the sales that come from them. Our strategic email marketing campaigns ensure a consistent Return on Investment (ROI).